http://www.dataspace.com/WWW/documents/consciousness.html
This page presents a hypertext paper on the evolution and spread of ideas, with a focus on how the potential of electronic communication affects this phenomenon. The paper begins with the notion that some ideas/knowledge are powerful enough that they replicate on their own, and these ideas are called memes. The premise of the paper is that memes have shaped the way in which humans share information, and that 'cyberspace' is the ideal and most efficient means for both distributing ideas and giving them a more corporeal reality.